Cliff Standard Co.Let’s talk
How we work

A little gathering.
A clear direction.
Something worth sharing.

You know your business from the inside. We bring a fresh perspective—and help turn the scattered pieces into a website that feels like you.

01 / Gather

Bring what you have.

Your current website, photos, notes, references—even an unfinished idea. We start by listening and looking closely at what you’ve already built.

02 / Clarify

Find the story.

Who are you trying to reach? What makes your business distinctive? What should someone understand, feel, or do next? Together, we find the thread that connects it all.

03 / Direct

Give it a point of view.

Words, photography, typography, structure, and motion take shape around one idea. Creative direction gives every choice a purpose.

04 / Refine

Build something you can react to.

Our website design process gives you real pages, real words, and real images to review. Tell us what feels right and what needs another look. We work through the feedback together.

05 / Launch

Put it out in the world.

We prepare the site for launch and agree on a clear handoff. If your business keeps changing, we can discuss a plan to keep the website moving with it.

Before our conversation

No perfect pitch required.

After you send an inquiry, you’ll have a private preparation link. Add a few references, upload materials, or jot down what you’d like to change. Start now—or come back when you’re ready.

A folder, a few links, or some rough notes will do. We’ll find the direction together.

Tell us about your project
A few good questions

Before you begin.

Do I need finished copy or a polished brief?

No. Bring what you know, even if it’s in rough notes. We’ll help clarify the message and agree on what writing the project needs.

Can you use our existing photos and branding?

Yes. We’ll review what you have and see what supports the direction. If new photography or brand work would help, we’ll discuss it as part of the scope.

What if I’m not sure what needs changing?

That’s a useful place to start. Show us the current site and tell us where it feels out of step with your business. We can help identify the priorities.

How do pricing and timing work?

They depend on the pages, content, functionality, and support the project needs. After an initial conversation, we’ll propose a scope, price, and timeline before work begins.

How will I give feedback?

You’ll review concrete work as it develops. We’ll agree on review points and gather your feedback so the next round has a clear direction.

Who handles updates after launch?

We’ll agree on a handoff and what you’d like to manage yourself. Ongoing updates and support can be discussed separately.

Do I have to prepare anything before we talk?

No. Preparation is optional. A few useful materials can give us a head start, but you can simply bring your questions.

Where do my preparation materials go?

Your notes and uploads are saved with your inquiry in our private studio inbox. Keep your preparation link to yourself; anyone with that link can add or edit preparation notes. Large folders and videos can be shared as Drive or Dropbox links.